The Rolex Submariner. A name synonymous with rugged elegance, diving prowess, and enduring value. But how much did this iconic timepiece set you back in 1967? Pinpointing the exact price is surprisingly difficult, as prices varied based on the specific model reference, retailer, and even location. However, by examining historical records, auction results, and expert opinions, we can paint a clearer picture of the Submariner's cost nearly six decades ago. This exploration will also delve into the complexities of the Submariner's value over time, offering insights into its current price and the factors influencing its remarkable appreciation.
Unraveling the 1967 Price Mystery:
Unlike today's readily available online price lists, finding precise pricing information for a 1967 Rolex Submariner requires detective work. Contemporary advertisements and brochures are scarce, and even if found, often don't reflect the actual retail price due to regional variations and retailer markups. However, several factors can help us estimate the cost:
* Material: The most significant factor influencing price was the case material. Steel Submariners were significantly cheaper than their gold counterparts. A steel Submariner, likely referencing the 5513 or a similar model, probably fell within the range of $150 to $250 in 1967. This is a broad estimate, but accounts for potential variations in retailer pricing. This price, while seemingly low by today's standards, represented a significant investment for the average person in 1967.
* Retailer Markups: It's crucial to remember that the manufacturer's suggested retail price (MSRP) was rarely the price a customer actually paid. Authorized dealers often added a markup, potentially increasing the cost by 10-20% or more, depending on demand and the dealer's location.
* Model Variations: Even within the same case material, slight variations in features (like the bezel, dial, or movement) could impact the price. The presence of a date function, for instance, would likely have added to the cost.
Rolex Submariner Cheapest Price (Then and Now):
In 1967, the "cheapest" Rolex Submariner would have been a steel model, likely without the date complication. As mentioned, the price likely ranged from $150 to $250, depending on the retailer and location.
Today, finding a genuine, unrestored 1967 Submariner in good condition is exceedingly rare and incredibly valuable. Prices for such a watch could easily reach hundreds of thousands of dollars, depending on condition, provenance, and specific model reference. The cheapest Submariner available today is a brand-new model, with prices varying based on the specific reference and retailer. However, expect to pay significantly more than the original price in 1967.
Rolex Submariner Value Chart & Value Over Time:
Creating a precise Rolex Submariner value chart for its entire history is a monumental task. The watch's value is influenced by numerous factors, including:
* Condition: An immaculate, original example commands a far higher price than a heavily worn or restored piece.
* Rarity: Certain model references and variations are considerably rarer than others, driving up their value.
* Demand: The Submariner's enduring popularity ensures consistent demand, contributing to its value appreciation.
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